Fashion Design

Wayne McGregor

Joel Cadbury

Film Direction
Vadim Alsayed

Style Direction
Hannes Hetta

Originally performed by
Rebecca Bassett-Graham, Jordan James Bridge, Travis Clausen-Knight, Louis McMiller, Daniela Neugebauer, Jacob O'Connell, James Pett, Fukiko Takase, Po-Lin Tung, Jessica Wright

Premiere date and venue
June 2018, Pitti Uomo, Florence, Italy

COS, the London-based fashion brand, will present Soma, a capsule collection of menswear essentials in the form of choreographed art by Wayne McGregor, at the 94th edition of Pitti Uomo, Florence, Italy this June.

Known for its modern and functional garments inspired by the worlds of art and design, the Pitti Uomo event will take shape by way of a choreographed performance conceived by McGregor and performed by dancers of Company Wayne McGregor, in celebration of the capsule collection’s form and function.

Committed to both timeless design and innovation, COS has supported the arts since the launch of the brand through collaborations with established and emerging artists, galleries and creative studios. McGregor will put the collection into movement by focusing on the routine subtle gestures  associated with menswear.

‘Playfully exploring the COS collection with a mindfulness and fresh awareness of the wearer, we will  create a specifically commissioned work by subverting these everyday gestures alongside the designs. We will appropriate everyday movement and transform it into new fictions, as Company Wayne McGregor dancers inhabit the COS collection infused by their own individual physical signatures’. - Wayne McGregor

The performance will be livestreamed on

Images: COS. Teaser film: COS, filmed at Studio Wayne McGregor.

COS x Pitti Uomo, Soma, in collaboration with Wayne McGregor