Gareth Pugh S/S 18: London Fashion Week
Gareth Pugh S/S 18
Gareth Pugh and SHOWStudio
Olivier de Sagazan
Art Director and Filmmaker
Company Wayne McGregor and volunteer dancers
Premiere date and venue
16 September 2017, London Fashion Week, BFI IMAX, London, UK
This season, in a move that is becoming synonymous with the Gareth Pugh brand, the London-based designer invited his audience to the BFI IMAX for an exclusive screening of this fashion film, edited by Art Director Younji Ku, in lieu of the traditional catwalk show.
Nick Knight and Gareth Pugh continue their longstanding friendship with a film that expresses the intensities of Pugh’s collection for S/S 18, as conceptualised by Knight, Pugh and Carson McColl. French philosophical artist Olivier de Sagazan interacts with Pugh on both a physical and cerebral plane, pushing the boundaries of fashion imagery in their collaborative work with clay, water and paint.
Katie Shillingford styles looks from Gareth Pugh’s S/S 18 collection against a set by Andrew Tomlinson. A sea of bodies choreographed by Wayne McGregor surge together whilst Tessa Kuragi is encased in gold foil.
Images: SHOWStudio and James Anastasi