Gareth Pugh S/S 15 New York Fashion Week

Gareth Pugh S/S 15
2014

Company
Company Wayne McGregor

Co-Creators
Gareth Pugh, LEGS

Design
Gareth Pugh

Choreography
Wayne McGregor

Dancers
Company Wayne McGregor

Premiere date and venue
4 September 2014, New York Fashion Week, Pier 36, New York City, USA

'WAYNE McGREGOR'S COMPANY WRITHED AND CONTORTED IN AN EXTRAORDINARY PERFORMANCE THAT SUGGESTED NEW LIFE-FORMS EMERGING'

Vogue ​​

After the critical acclaim of their collaboration on The Royal Ballet’s Carbon Life in 2012Wayne McGregor once again teamed up with British fashion designer Gareth Pugh to choreograph a piece for his Spring/Summer collection fashion show. It opened New York Fashion Week in 2014.

The live, immersive fashion experience defied the conventions of what a traditional fashion show is. It was sponsored by the Lexus Design Disrupted programme and co-created with award-winning multimedia studio LEGS. Presented across three different performance stages and film installations in multiple rooms, the show included seven dancers from Company Wayne McGregor performing the piece 'Ascension', choreographed especially for the event by McGregor, in costumes designed by Pugh, at the multi-faceted Pier 36 venue in New York. 


Images: Gareth Pugh/New York Fashion Week.

'Ascension' explores rebirth and renewal and features Gareth Pugh S/S 15 garments and an original piece of choreography by Wayne McGregor performed by Company Wayne McGregor.