Gareth Pugh S/S 15 New York Fashion Week
Gareth Pugh S/S 15
Company Wayne McGregor
Gareth Pugh and LEGS
Premiere date and venue
4 September 2014, New York Fashion Week, Pier 36, New York City, USA
'WAYNE McGREGOR'S COMPANY WRITHED AND CONTORTED IN AN EXTRAORDINARY PERFORMANCE THAT SUGGESTED NEW LIFE-FORMS EMERGING'
-Tim Blanks, Vogue
After the critical acclaim of their collaboration on The Royal Ballet’s Carbon Life in 2012, Wayne McGregor once again teamed up with British fashion designer Gareth Pugh to choreograph a piece for his Spring/Summer collection fashion show. It opened New York Fashion Week in 2014.
The live, immersive fashion experience defied the conventions of what a traditional fashion show is. It was sponsored by the Lexus Design Disrupted programme and co-created with award-winning multimedia studio LEGS. Presented across three different performance stages and film installations in multiple rooms, the show included seven dancers from Company Wayne McGregor performing the piece 'Ascension', choreographed especially for the event by McGregor, in costumes designed by Pugh, at the multi-faceted Pier 36 venue in New York.
Images: Gareth Pugh/New York Fashion Week.
Film by SHOWStudio.