Leading British fashion designer Gareth Pugh first collaborated with Wayne McGregor in 2012 on Carbon Life, creating the set design and reinventing traditional ballet dress to create bold, angular costumes for the production. Since then, McGregor and Pugh have collaborated on a number of works and projects together, including AnOther Magazine's fashion film MOVEment, McGregor's 2015 piece for the Paris Opera Ballet Alea Sands, The Brit Awards Opening Sequence in 2016, and Pugh's New Yorkand London fashion shows in 2014 and 2017 respectively.